A recent study from Ipsos MediaCT found that wearables are on the minds of Americans with many ready to purchase a device this coming year. 80% of Americans surveyed were familiar with the term "wearable computer" and 1 in 5 said they intended to purchase a device within the next 12 months.
Findings on the connected Canadian were presented by Nielsen at the November We Are Wearables Toronto event held at MaRS on November 25. The data Nielsen presented is part of a larger "Connected Life" study which examines Canadian trends related to Connected Homes, Connected Cars and Wearable Technology. We Are Wearables partnered with Nielsen to gather smartwatch-specific statistics which were also presented at the event.
